How to Write a Great UVP
A UVP (Unique Value Proposition) is a clear statement entailing the benefits of your company’s product or...
Why Marketing Matters
Dreams are launched every day and labeled as “businesses” with no thought for the future nor understanding of the...
Sell More with the “Know, Like, Trust” Principle
One of the unfailing, sustaining truths of commerce is that consumers do business with companies whom they know,...
