How to Increase Your Customer Lifetime Value
Customer Lifetime Value (CLV) is the concept of measuring the worth of a customer relationship in its entirety and not solely on the basis of purchases made by that consumer. Understanding how to increase the value of your...
Why Your Business Needs a Blog
Blog posts aren’t just for large corporations and flashy celebrities. In fact, it is crucial that your business has one if you hope to stand out from the competition. Adding a blog to your existing website can increase...
4 Ways to Avoid Burnout in Your Business
As a business owner, you are starting to realize that your company hoards every last second of your time. “Me time” is a faint glimmer of the past, your stamina is beginning to run out and you are finding it harder to muster...
Finding Your Brand Personality
Now is not the time to be shy! If you haven’t already identified your brand’s personality, it’s time to throw back the curtains and show consumers who you are and all that you have to offer!Your brand’s personality...
Your Logo is a Snapshot of Your Brand
A friend and fellow fellow entrepreneur recently asked for advice regarding brand strategizing. His simple question resulted in a discussion regarding the difference between a brand and a logo.While his logo was spot-on, he...
How to Write a Great UVP
A UVP (Unique Value Proposition) is a clear statement entailing the benefits of your company’s product or service and how it meets consumer needs and solves a problem, entailing why your company is unique from the...
Why Marketing Matters
Dreams are launched every day and labeled as “businesses” with no thought for the future nor understanding of the market. Sadly, many start-ups fold within a year as once-eager owners watch profits dwindle, customers fade...
