Why Marketing Matters
Dreams are launched every day and labeled as “businesses” with no thought for the future nor understanding of the market. Sadly, many start-ups fold within a year as once-eager owners watch profits dwindle, customers fade...
Sell More with the “Know, Like, Trust” Principle
One of the unfailing, sustaining truths of commerce is that consumers do business with companies whom they know, like and trust. While the general concept sounds “nice” and makes sense logically, many entrepreneurs lack the...
