How to Create an Engaging Lead Magnet
A lead magnet is anything of value that can be exchanged for consumer contact information. The primary goal is to increase the number of leads you get for what you are offering. As a business owner, you need a strong lead...
How to Increase Your Customer Lifetime Value
Customer Lifetime Value (CLV) is the concept of measuring the worth of a customer relationship in its entirety and not solely on the basis of purchases made by that consumer. Understanding how to increase the value of your...
Why Your Business Needs a Blog
Blog posts aren’t just for large corporations and flashy celebrities. In fact, it is crucial that your business has one if you hope to stand out from the competition. Adding a blog to your existing website can increase...
Why Marketing Matters
Dreams are launched every day and labeled as “businesses” with no thought for the future nor understanding of the market. Sadly, many start-ups fold within a year as once-eager owners watch profits dwindle, customers fade...
Sell More with the “Know, Like, Trust” Principle
One of the unfailing, sustaining truths of commerce is that consumers do business with companies whom they know, like and trust. While the general concept sounds “nice” and makes sense logically, many entrepreneurs lack the...
