Finding Your Brand Personality
Now is not the time to be shy! If you haven’t already identified your brand’s personality, it’s time to throw back the curtains and show consumers who you are and all that you have to offer!Your brand’s personality...
Sell More with the “Know, Like, Trust” Principle
One of the unfailing, sustaining truths of commerce is that consumers do business with companies whom they know, like and trust. While the general concept sounds “nice” and makes sense logically, many entrepreneurs lack the...
