Blog posts aren’t just for large corporations and flashy celebrities. In fact, it is crucial that your business has one if you hope to stand out from the competition. Adding a blog to your existing website can increase traffic by as much as 434%.
Content creation can be intimidating for new business owners, especially when thinking about what to write about and how to write it. Many entrepreneurs are not skilled writers, and the process seems daunting. Having your hard work critiqued by the general public might cause you to squirm; however, a solid, consistent blog can repay your business in countless ways. Fun fact: Seven-minute reads attract the most attention from the internet audience.
Fresh content creation is one of the best ways you can ensure you remain at the forefront of your customers’ minds. Your blog can serve as a fantastic means of educating consumers regarding your products and services, building brand awareness, and delivering interesting content which builds invaluable connections between you and your customers. Just be sure you are creating authentic, quality content. If the only thing standing between you and the beginnings of a company blog is your poor writing skills, hire a copywriter!
Blog traffic can increase 2,000% when you produce quality content. |
While your company website might be full of useful information, the content is often static with minimal changes. Adding a blog to your existing website can increase traffic by as much as 434%. Regular blog posts enhance your existing website content, keeping your readership updated on anything and everything going on with your business. Blog posts are a great tool for introducing new products, building excitement about impending product launches, personalizing your brand, and engaging your customers.
While your company website might be full of useful information, the content is often static with minimal changes. Adding a blog to your existing website can increase traffic by as much as 434%. Regular blog posts enhance your existing website content, keeping your readership updated on anything and everything going on with your business. Blog posts are a great tool for introducing new products, building excitement about impending product launches, personalizing your brand, and engaging your customers.
Whenever you update your blog, you create another opportunity to gain visibility in search engines, thus driving traffic to your website. Your fresh content might just be the post that addresses a potential customer’s problem while they are searching for the answer. Don’t underestimate the impact a well-written, well-timed post can have on consumers. If you find it difficult to source your own content, check out these simple strategies:
- Join Facebook groups specific to your brand/industry.
- Poll your customers via email.
- Google topic suggestions.
- Follow people on Twitter and learn what interests them.
- Read other blogs pertinent to your line of work and review the comments.
- Google Analytics is a great way to find the most relevant topics on your blog.
- Join relevant forums and be active in them.
- Follow media outlets related to your products and services.
The truth is that content is all around you and just beneath your nose. You really can’t get away from it once you realize how obvious and plentiful the sources are. Sometimes, the simple act of picking up a newspaper or flipping through a magazine can offer significant inspiration for blog topics. Don’t make things harder by avoiding everyday influences and always keep an ear to the ground regarding the problems and interests of your customers.
Don’t be stingy with graphics! Blog posts containing images have 94% more views and shares than those without. Images are crucial to the success of a good blog as consumers process visual elements more effectively than straight text. In fact, readers have a 65% higher retention rate when it comes to visuals in contrast with a 10-20% retention rate for standalone text. As it turns out, a picture actually is worth 1,000 words. Images also increase search engine traffic and social media shares while affording consumers a clearer understanding of what you are attempting to convey via your posts.
Blog sources are infinitely shareable, which can be a huge benefit for your business. People who identify with a given post are free to share it online, making it visible to countless other consumers. In addition, you need to share your own posts across all of your social media platforms: Facebook, Twitter, Instagram, LinkedIn, and via email or e-newsletter because 97% of bloggers rely on social media to boost blog engagement.
You might be surprised at the satisfaction that exists in maintaining a healthy blog. Tap into your creative side by researching topics and learning about ways to create invaluable content for your customers. Soon, you will have a vibrant, loyal readership of interested customers who see just as much value in your brand as you do.
